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Sole Influence: Basketball, Corporate Greed, and the Corruption of America's YouthBy Dan Wetzel, Don Yaeger
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Explosive and controversial, this expos uncovers the exploitation of college, high school, and even junior high basketball players by the billion-dollar atheltic shoe companies competing for national endorsements. photo insert.
- Sales Rank: #1020295 in Books
- Color: Black
- Published on: 2000-01-11
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .88" w x 5.98" l, 1.45 pounds
- Binding: Hardcover
- 320 pages
- ISBN13: 9780446524506
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
"Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side.... A sobering read for anyone who cares about the future of basketball." -- Alexander Wolff, Sports Illustrated
"For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail." -- Phil Mushnick, New York Post and TV Guide
"For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors." (Armen Keteyian, CBS and HBO Sports) REVIEW "We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from.... A most revealing and insightful book." -- Jackie MacMullan, Sports Illustrated
Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side....A sobering read for anyone who cares about the future of basketball. -- Alexander Wolff, Sports Illustrated
For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail. -- Phil Mushnick, New York Post and TV Guide
For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors. -- Armen Keteyian, CBS and HBO Sports
We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from....A most revealing and insightful book. -- Jackie MacMullan, Sports Illustrated
From Library Journal
This book examines a particularly seedy side of contemporary sports: the devious, distorted, duplicitous multibillion dollar search for the next Michael Jordan. That is, not for the next great basketball player but for the supreme corporate pitchman for the new millennium. According to Wetzel (managing editor, Basketball Times) and Yeager (a staff writer at Sports Illustrated), the principal players in this debased drama are Nike, Adidas, NCAA athletics, prep schools, summer basketball camps, and AAU teams and tournaments. Strikingly, all these influences are coming in contact with younger and younger kids, dipping down to the junior high school ages of 12 and 13. When these kids go to choose a college, a contributing factor is whether that institution's shoe endorsement contract matches their own. The story is very convincingly laid out and makes the ironic point that the phenomenon of Mr. Jordan so changed the landscape that there probably never will be another player with the same drive and relative innocence who so appeals to such a wide demographic. Highly recommended for all libraries.
-John M. Maxymuk, Robeson Lib., Rutgers Univ., Camden, NJ
Copyright 2000 Reed Business Information, Inc.
About the Author
Don Yaeger is nine-time New York Times best-selling author, longtime associate editor at Sports Illustrated, and award-winning inspirational speaker. He lives in Tallahassee, Florida, with his wife, son, and daughter.
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